LG Electronics Attempt to Wipe Out an Advertising Startup’s Liquidity and Board Rights: A Lesson for Structuring Control Sales

LG Electronics (LGE) took a control position in Alphonso, an advertising tech startup. Later and unsatisfied with the contractual relationship between the two companies, LGE allegedly attempted to take de facto control, remove the minority board members, and shift control and profits back to LGE.

In Ashok Mayya v. Edward Lee… LG Electronics, Inc. et al., decided on July 27, 2026, Vice Chancellor Cook rejected LGE’s attempt to dismiss fiduciary duty claims against it and its board member designees.

LGE, through its subsidiary Zenith, entered into a stock purchase agreement to obtain 59.5% of Alphonso’s common stock on a fully diluted basis. The resulting governance structure had three key gives for the minority holders: 1) liquidity rights, 2) director designation rights, and 3) veto rights. The board designation rights included 3 board seats for Alphonso key holders and 4 board seats for LGE. The liquidity rights included a deal for the minority rights holders to require Alphonso to go public by 2024 at its option, or else the LGE controlled company would issue a series of tender offers to purchase their remaining shares. The veto rights were centered mostly around these liquidity and director designation rights.

However, there was inevitable and predictable conflict.

As the court noted in a prior 2024 opinion related to the facts of this case:

Despite the conflict, Alphonso’s business was successful. As the court noted:

As Alphonso became more successful, LGE sought ways to keep profits within LGE and not within Alphonso. This included a scheme to terminate the rights of the minority holders by terminating their employment in late 2022.

Ultimately LGE saw its greatest opportunity to profits to acquiring the technology outright and folding it into LGE rather than allowing Alphonso to go to IPO. LGE could have acquired a larger percentage of the company to ensure it could take the strategic direction it wanted (and based on the facts Alphonso was seeking an outright sale from the beginning). That said, Alphonso could have insisted the board also had an independent board member along with LGE’s appointments to temper LGE’s inevitable fiduciary conflict.

Jerome Fogel is co-founder of Fogel & Potamianos LLP, a firm recognized by Chambers & Partners’ California Spotlight Guide for excellence in corporate law. A partner in the Corporate Practice Group and Chair of the Sports & Entertainment Group, he is known as an innovator and dealmaker in the legal community. He serves as a general counsel to privately held companies, including representation in mergers and acquisitions.

Disclaimer: This content is not a substitute for obtaining legal advice from a qualified attorney for your company and its particular attenuating facts. This content may be considered attorney advertising in some states.

LOS ANGELES

4100 W. Alameda Ave.
Suite 300, Burbank, CA 91505

AUSTIN

9442 Capital of TX Hwy N,
Plaza 1, Suite 500 Austin, TX 78759

QUICK CONTACT

info@fpgeneralcounsel.com
Tel: 866-268-2787

About Us

Fogel & Potamianos LLP has offices in Los Angeles, CA (Headquarters) and Austin, TX. Jerome Fogel and Constantine Potamianos are the leaders that run each office.

© 2026 by Fogel & Potamianos LLP

Chambers and Partners, the renowned global authority on legal rankings, provides “one of the legal industry’s most prestigious rankings — and also the most notoriously difficult to crack.” 
– The National Law Review