Our Sports & Entertainment Group’s Athlete Brand Protection Program is designed to advise young athletes on the development and monetization of their persona and identity, i.e. personal “brand.” Program details:
1) One-on-one consult with IP attorney to identify personal brand and advise athlete with options for protecting their brand, e.g. potential trademarks for logos, persona, and other brand opportunities.
2) Personalized brand development and brand management plan, including strategies for optimizing social media accounts such as Facebook, Instagram, Twitter, Youtube, etc., in addition to opportunities for preemptive IP protection of personal brand.
3) Consultation to athlete with personalized list of Do’s and Don’ts for developing and maintaining their brand.
